At Zalando, I introduced an “Accessibility Lens” informed by interviews with disabled customers, establishing a baseline for inclusive design. By benchmarking online platforms through both qualitative and quantitative methods, I shaped new accessibility standards across Zalando’s products, advancing the brand’s commitment to diversity and inclusion.
Focus: Community branding + Benchmarking + Program building
Role: Role: Senior product designer
Accessibility Envision
Established the baseline for Accessibility and Inclusion (A11y) standards by benchmarking online platforms through qualitative and quantitative research.
Accessibility Lens
Developed the Accessibility Lens based on insights from interviews with disabled customers, fostering inclusive design principles.
Design community branding guidelines
Designed a community branding system as a comprehensive design system for the design operations team, enabling them to efficiently create social media assets without requiring extensive Figma expertise.
